01 / Capital Markets
IPO & Public Issue Financing
Financing for Retail and HNI clients looking to subscribe to public issues at competitive interest rates.
Your Growth. Our Commitment.
Empowering Ambition.
Enabling Growth.
Your trusted partner in accessible, financial solutions.
Countwell Management Services Private Limited is a Non-Banking Financial Company (NBFC) committed to bridging the gap between traditional banking and the modern financial needs of individuals, small businesses, and corporates. We combine deep financial expertise with a customer-first, smart approach to deliver credit solutions that are fast, transparent, and built around you.
360°Risk oversight backed by proactive internal controls and disciplined governance.
5
Business
Lines
Business
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100%Compliance-first lending
360°Proactive risk oversight
5Client-first business lines
1 TeamExperienced directors
01 — About Countwell
Built for India's evolving financial needs.
Countwell Management Services Private Limited is an NBFC built to serve individual investors, high-net-worth clients, MSMEs, startups, and corporates.
Our Vision
To become a leading NBFC that empowers individuals, small businesses and corporates through innovative financial solutions, while maintaining the highest standards of ethics and customer trust.
We are led by a team of directors and key managerial personnel with wide-ranging experience across finance, regulation, and compliance, and strong relationships across the financial markets.
Our existing base of HNI clients has given us a head start: the infrastructure, systems, and market experience needed to serve discerning clients at scale.
Today, we are building on that foundation to expand into new segments — capital markets lending and MSME finance — while never losing sight of disciplined risk management and regulatory compliance.
Our mission is to bridge the gap between traditional banking services and modern financial needs through accessible, efficient, personalized, and modern financial services.
Ethics FirstWe hold ourselves to the highest standards of integrity in every transaction.
Customer-CentricityEvery financial solution is shaped around the client's actual needs.
Prudent Risk ManagementWe proactively identify, assess, and mitigate risk to protect clients and the business.
InnovationWe invest in innovation to make finance faster, simpler, and more accessible.
Compliance-Led GrowthRegulatory adherence is a core operating principle, not a checkbox.
02 — Why Countwell
Confidence built into every financial solution.
With experienced leadership, an established HNI client base, scalable infrastructure, underwriting, and strong regulatory discipline, Countwell is positioned for responsible growth.
01
Experienced Leadership
Directors and key managerial personnel with deep expertise across finance, regulation, and compliance.
Robust Risk Management
Internal controls and proactive risk systems identify and mitigate risk before it becomes a problem.
Regulatory Discipline
A continuous focus on statutory and regulatory compliance across every business line.
Diversified Offerings
From IPO financing to MSME loans and startup capital, we meet clients across their financial journey.
03 — Our Solutions
One platform. Five ways to support ambition.
Each solution is designed to serve a distinct client need and backed by the same disciplined underwriting, risk management, and compliance framework.
02 / Liquidity
Loans Against Securities (LAS)
Collateral-backed liquidity without liquidating investments, supporting MSMEs, HNIs, and corporates.
03 / Inclusion
Microfinance
Smaller-ticket loans designed to help underserved individuals start or expand small businesses.
04 / Business Growth
MSME Lending
Working capital, equipment financing, factoring, and expansion funding tailored to MSME needs.
05 / Future Growth
Startup & Growth Capital
Funding startups and early-stage companies while backing the next generation of businesses.
04 — Our Growth Story
Growing responsibly.
Building for the long term.
Countwell already serves a diverse range of clients across sectors. As we look ahead, we see clear, well-researched opportunities to grow responsibly.
A Thriving MSME Opportunity
The MSME sector is a key driver of economic growth and employment generation in India. We are refining our offerings across working capital, equipment financing, and expansion funding to meet MSMEs where they are.
A Growing Capital Markets Opportunity
As more individuals and institutions participate in the stock market, demand is rising for smart, timely credit solutions — margin funding, loans against shares, and IPO financing.
Disciplined Risk & Regulatory Foundations
Every growth decision is grounded in comprehensive risk assessment and strict adherence to NBFC regulatory requirements. We continuously monitor the regulatory landscape to keep our loan book healthy.